Sibu Wellness & Retreat

I found this place on a trip to Costa Rica in early 2023. Loved it immediately — but it was clear the business side hadn't kept up with what the retreat had to offer. Outdated website, scattered messaging, and competing against luxury resorts in a completely different league.

He knew something needed to change. He just didn't know where to start.

Research and analytics told us who was actually showing up — women from the US, with a strong segment from the Netherlands and Germany. Mid-range travelers wanting a real wellness experience, not a five-star resort. Once we stopped chasing the wrong customer, everything got sharper.

From there: complete website overhaul, clearer messaging, Google Analytics, customer profiling, competitor research, channel cleanup, and a focused Instagram and Facebook strategy with A/B testing. We also refreshed his Google Maps presence and put real effort into growing his reviews — for a retreat, trust signals matter as much as any ad.

Results:

• Website visits grew approximately 16% annually from 2024 to 2026

• Bookings up 19% in 2024

• Bookings up 29% in 2025

• 2026 already tracking at 12% growth with the year still ahead