Krasnogorov Studio

A talented furniture designer ready to build something on his own — after his business partner retired, he had the craft but not the roadmap. No marketing strategy, no clear sense of who his customers were or where to find them, and a website that wasn't doing him any favors.

We built the strategy from scratch. Competitive research, customer segmentation, channel selection, a website redesign consultation, and GA4 implementation so we could actually measure what was working.

The data surprised us both. Analytics pointed to untapped demand in the Middle East and Asia — markets neither of us had on the radar going in. We shifted focus, tightened the Instagram strategy, and let the numbers guide the next move.

The result wasn't just more traffic — it was more of the right traffic. Followers grew, engagement turned into inquiries, and inquiries turned into orders.

Results:

• Web traffic up +54%

• Social following grew 2x

• Annual revenue grew from $220K to roughly $480K